An easy-to-read guide applying the most successful selling behaviors that produce immediate sales results.
Nothing happens until something is sold. This cliché was true yesterday, it's true today, and it will be true tomorrow. As sales professionals, the true success of our business rides on our shoulders. We are placed front and center with all eyes on us, and this position requires us to be smart, strong, creative, and true leaders within our organization.
How to Sell charts an effective path that professional trainers use to transfer skills that work from the training room to the marketplace. It includes twelve time-tested human relations principles that are essential for any business professional to expand their business and acquire more loyal customers. The principles are linked to consultative processes for selling, prospecting, negotiation and customer service.
Charles Fellingham and Andre O'Brien wrote this book for you. They realize how important it is for you to be wildly successful and they are confident that you will achieve much by living the principles they discuss and by following the processes they outline.
Autorentext
Charles Fellingham has dedicated his life to Sales. As a successful sales leader and manager Charles has performed over a quarter century as a successful sales leader delivering over $100 million in new business during his tenure in the Aviation and Aerospace industry. As well, he is a world renowned sales trainer having coached and developed thousands of business leaders to help them achieve more sales and income. He is also an entrepreneur, developing a successful Online Personal Branding Company and is a lecturer on Social Media Strategies and Policy.Andre O'Brien has gained a reputation as a world class trainer, facilitator, executive coach, and keynote speaker specializing in personal and organizational development. With over twenty years' experience in sales, management, and leadership positions from Wall Street in New York City to Peachtree Street in Atlanta, Georgia, Andre has notably served as a wealth management financial advisor for a top investment firm. He continues to consult and promote publishing opportunities for nationally recognized public speakers.