Your art is beautiful-but is it profitable?

Bloom & Profit is the ultimate guide for florists who are ready to stop scraping by and start thriving as confident, profitable business owners. Written by Christi Lopez-floral industry veteran, business growth strategist, and former owner of a seven-figure retail flower shop and event businesses-this book is packed with practical strategies, real-world case studies, and inspiring insights drawn from more than three decades in the business.

Christi understands the challenges florists face: long hours, unpredictable income, underpricing, and the constant pull between creativity and business demands. She's been there-and she's built the systems, mindset, and strategies to turn a passion for flowers into a profitable, sustainable enterprise.

Inside, you'll learn how to:

• Price your work for profit without apology
• Create a signature brand that attracts dream clients
• Build systems that save time and reduce overwhelm
• Elevate the customer experience to inspire loyalty and referrals
• Market your business authentically without feeling "salesy"
• Use technology and AI to streamline operations and boost revenue
• Scale intentionally while maintaining your creative spark

From the first chapter to the last, Bloom & Profit combines encouragement with actionable steps so you can grow your revenue, reclaim your time, and fall in love with your business again. Whether you run a retail flower shop, work from a home studio, or design large-scale events, you'll find strategies tailored to your world-and the inspiration to put them into action.

If you're ready to think like a CEO, charge what you're worth, and build a floral business that blooms alongside your passion, Bloom & Profit is your blueprint.

Christi Lopez is a Profit and Growth Strategist, author, and speaker with more than 35 years of experience in the floral industry and small business leadership. As the founder of Propel Business Advisors and publishing imprint Smart Growth Books, she helps creative entrepreneurs-especially florists-turn their talent into thriving, profitable businesses.Christi's entrepreneurial journey began as a passionate florist working out of her mother's basement. She went on to own and operate multiple floral businesses, including a thriving seven-figure retail flower shop with multiple locations, and co-owned the internationally recognized European Master Certification (EMC) program for floral designers. Her work has taken her from local flower shops to the global stage, including sourcing flowers directly from Holland, Colombia, and Ecuador.Over the years, Christi weathered major economic downturns, navigated industry shifts, and learned firsthand that success in floristry isn't just about creating beautiful arrangements-it's about mastering the business behind the blooms. Today, she combines her deep industry expertise with proven business growth strategies to help other creative entrepreneurs build profitable, sustainable companies without burning out.Through workshops, one-on-one consulting, and speaking engagements, Christi has guided business owners in scaling revenue, optimizing operations, and increasing profitability. She is known for her relatable, straight-talking approach that blends strategic thinking with encouragement, helping clients feel empowered to take control of their business futures.When she's not helping entrepreneurs bloom in business, you'll find Christi enjoying time with family, cooking and baking, or deepening her faith, which she credits as the foundation of her life and work.Learn more at www.PropelBusinessAdvisors.com.