Qualitative Research Methods in Public Relations and Marketing Communications - Christine Daymon, Immy Holloway

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E-Book (epub) Qualitative Research Methods in Public Relations and Marketing Communications von Christine Daymon, Immy Holloway

Qualitative Research Methods in Public Relations and Marketing Communications Christine Daymon, Immy Holloway E-Books Englisch

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This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

Titel

Qualitative Research Methods in Public Relations and Marketing Communications

Autor

Christine Daymon

Immy Holloway

EAN

9780203846544

ISBN

978-0-203-84654-4

Format

E-Book (epub)

Hersteller