This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.
In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.Autorentext
Dr. Christoph W. Künne received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg, where he was a research associate at the Chair of Information Systems I, especially Innovation & Value Creation (Prof. Dr. Kathrin M. Möslein).
Inhalt
Introduction.- Theoretical Framework.- Empirical Study 1: Identifying Online Innovation Intermediaries in Healthcare.- Empirical Study 2: Exploring Online Innovation Intermediaries in Healthcare.- Chapter V - Empirical Study 3: Organizational Adoption of User Innovation Inputs.- Discussion and Conclusion.
Titel
Online Intermediaries for Co-Creation
Untertitel
An Explorative Study in Healthcare
Autor
EAN
9783319511245
ISBN
978-3-319-51124-5
Format
E-Book (pdf)
Hersteller
Herausgeber
Veröffentlichung
15.05.2017
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
6.38 MB
Anzahl Seiten
224
Jahr
2017
Untertitel
Englisch
Unerwartete Verzögerung
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