International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Autorentext
Margaret Bruce, Christopher M. Moore, Grete Birtwistle
Zusammenfassung
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Inhalt
Introduction; Section 1 Perspectives of international retailing; Chapter 1 Chapter 1 Retailing within an international context, Christopher M. Moore, John Fernie; Chapter 2 Chapter 2 Retail logistics, John Fernie; Chapter 3 Chapter 3 The anatomy of retail buying, Christopher M. Moore; Chapter 4 Chapter 4 Retail store design, Stephen Doyle; Section 2 Issues and cases; Chapter 5 Chapter 5 The scope of e-commerce in retail strategy, Ruth Marciniak, Margaret Bruce; Chapter 6, Tony Hines; Chapter 7 Chapter 7 Young consumers: the influence of celebrity on clothing choices, Emma Bannister, Heva Nejad; Chapter 8 Chapter 8 Undressing the ethical issues in fashion: a consumer perspective, Deirdre Shaw, Dominique A.C. Tomolillo; Chapter 9 Chapter 9 A contemporary analysis of global luxury brands, Tim Jackson; Chapter 10 Chapter 10 International bank retailing: identifying cross-cultural differences in consumers' service quality expectations, Anne Smith; Chapter 11 Chapter 11 Retail positioning and store image, Grete Birtwistle; Chapter 12 Chapter 12 Fashion retail trends in Hong Kong, Alice W.C. Chu, Kit-lun Yick; Chapter 13 Chapter 13 Retail in the USA: the environment and consumer purchase behaviour, Trevor J. Little, Traci May-PlumleeIndex;