How to turn a hobby into a home-based business-and successfully market what you make via the internet.
With the help of this step-by-step business start-up guide, you can get your own online enterprise up and running in six weeks or less. Featuring a combination of highly practical advice and warm encouragement, the book provides worksheets, checklists, and step-by-step instructions.
You will learn:
· The process of deciding what to sell
· How to develop a brand
· How to choose the right platform
· How to get your online shop live and ready to take orders from customers around the world
The directory of online marketplaces and online shop solutions will help you decide which are the best options for you, while the case studies and real-life stories from successful online shop owners offer both insight and inspiration. This guide will help not only crafters and handmade sellers but anyone with a home-based business such as vintage finds, designer prints, customized T-shirts, wedding stationery, upcycled jewelry, patterns, ebooks, and more!
Autorentext
Claire Hughes is an online retail expert, marketing geek and third generation entrepreneur. After working with big brands like AOL and McAfee, she changed focus to work with creative start-ups and has since helped hundreds harness the potential of the internet to grow a successful business. She regularly writes for US blog Handmade Success, and has been featured in Craftseller and Mollie Makes magazines. She is also a regular instructor for The Design Trust, Folksy and the Creative University.
Zusammenfassung
How to turn a hobby into a home-based business—and successfully market what you make via the internet. With the help of this step-by-step business start-up guide, you can get your own online enterprise up and running in six weeks or less. Featuring a combination of highly practical advice and warm encouragement, the book provides worksheets, checklists, and step-by-step instructions. You will learn: · The process of deciding what to sell · How to develop a brand · How to choose the right platform · How to get your online shop live and ready to take orders from customers around the world The directory of online marketplaces and online shop solutions will help you decide which are the best options for you, while the case studies and real-life stories from successful online shop owners offer both insight and inspiration. This guide will help not only crafters and handmade sellers but anyone with a home-based business such as vintage finds, designer prints, customized T-shirts, wedding stationery, upcycled jewelry, patterns, ebooks, and more!