The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of a) influencing behaviors in society and sports, b) building relationships with consumers through sports and events, and c) providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Zusammenfassung
Zusammenfassung
Titel
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Editor
EAN
9780203844113
ISBN
978-0-203-84411-3
Format
E-Book (epub)
Hersteller
Herausgeber
Genre
Veröffentlichung
24.09.2010
Digitaler Kopierschutz
Adobe-DRM
Jahr
2010
Untertitel
Englisch
Unerwartete Verzögerung
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