A committed long-distance runner and father of six, Craig Christensen knows all about endurance. Since earning his MBA at Harvard, Craig's career has included previous responsibilities as a Wall Street banker, commercial developer, and leading organizational consultant. He is a cofounder of Ninety Five 5-a sales transformation practice on the "Inc. 500 Fastest Growing Companies in America" list-which was acquired by FranklinCovey in 2013. He is now Global Practice Leader of FranklinCovey's Sales Performance Practice. Craig helps clients succeed by winning more profitable business, combining the best of leadership development, behavior change, and sales management into measurable results.

Customer Success Leads to Your Success

If you liked Crucial Conversations, The Challenger Sale or books by Grant Cardone, you'll love Closing the Sale.

Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations.

Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no." Essential Secrets to Closing the Sale will teach you how to help your clients make the best possible decisions for both their business goals and your own.

Customer success is your success. Closing the Sale will show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be.

Closing the Sale will teach you the five essential skills to the sale closing process:

• Identify the End in Mind Decision
• Address Client Key Beliefs
• Resolve Objections
• Prepare the Conditions for Good Decision Making
• Open Purposefully, Close Powerfully