. What does the industry need to do today (not tomorrow) to stay valuable and relevant?
. Is digital collaboration the death of idea ownership?
. What the f**k do clients know about great advertising?
. How can copying make you more original?
. I feel connected, but do I feel more human?
. How are the porn industry, illegal black market and bitcoins changing online culture today?
. Should we make things people want rather than make people want things?
. How do we 'do' innovation?
If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.

Titel
Hacker, Maker, Teacher, Thief: Advertising's Next Generation
EAN
9780956608345
ISBN
978-0-9566083-4-5
Format
E-Book (epub)
Herausgeber
Veröffentlichung
11.09.2014
Digitaler Kopierschutz
frei
Dateigrösse
0.41 MB
Jahr
2014
Untertitel
Englisch