How do you quadruple the size of an 85-year-old company in one decade without changing its cultural DNA? How do you accomplish this while keeping your original base of customers wildly loyal and your employees passionately engaged? With Cutler Dawson at the helm for the last 14 years, Navy Federal Credit Union, the world's largest credit union, has quadrupled the size of the organization and made it an industry leader in customer service. A retired Navy vice admiral with an esteemed 34-year career commanding ships and fleets, Cutler arrived at the venerable and conservative credit union and set it on a course for meteoric growth. It is now one of the most fiercely trusted and smoothly run financial institutions in the world ranked by Fortune magazine as a Best Place to Work for eight years. This book reveals an honest and straightforward look at Cutler's leadership philosophy and guiding principles, offering tangible and practical insights for readers who want to learn how to chart a similar course of success-one of exponential growth without compromising a company's bedrock principles.
Autorentext
By Cutler Dawson with Taylor Baldwin Kiland; Foreword by Vice Admiral John A. Lockard, USN (Ret.)