Everyone's Talking About It. But Nobody Knows What They're Talking About.
Social Media Examiner's 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI?yet half of them will dedicate increased time and money to social media marketing instead of cutting back.
Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you're not focusing on converting traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable ?likes? and ?shares? as a return on your time, money, and energy and start using your platform for its true purpose?as another channel to reach customers, gain leads and make sales. Learn how to:
- Turn passive content into an active conversion tool
- Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service)
- Create raving fans who introduce you to their networks
- Turn niches into riches, laser in on your perfect prospects and ignore the ?tire kickers?
- Harness the biggest secret in social media?offline
Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
Autorentext
Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
Inhalt
Introduction
Chapter 1: In Search of Something Better
Chapter 2: Social Media Is Not Marketing
Chapter 3: All About that Base, Direct Response
Chapter 4: It's Not All About You. Or Is It?
Chapter 5: What Is Your Niche?
Chapter 6: Magnetic Leads?
Chapter 7: Build Your Tribe
Chapter 8: Everything Else
Chapter 9: The Magical World of Email
Chapter 10: Make It Your Nature to Nurture
Chapter 11: It's the Little Things that Count
Chapter 12: The Biggest Secret in Social Media Is Offline?
Chapter 13: Creating the Slam Dunk
Chapter 14: Transformation Through Optimization
Chapter 15: The Winner's Circle
Chapter 16: The Big Picture
About the Authors
Index