Mantra Design Innovate, Buy or Die! reveals the secrets for the identification of your customers unmet needs including how best to introduce profitable and lasting innovation solutions. Danas first book describes the effective application of leadership mantras combined with his 30 years of experience and an impressive track record of revenue generation provides the foundation for an easy to understand methodology that highlights the power of true innovation leadership. The resultant second creation is the definitive innovation leadership guide book for every new product development professional aspiring to introduce premium priced, patent protected, market share leading products.
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Dana A. Oliver is the Senior Director of Research & Development at Medtronic's Surgical Technologies ENT / NT division and has helped grow this business unit from $100 million to approximately $2 billion in annual revenues over fourteen years. He has approximately 30 years of experience in the field of medical devices, working for such companies as Medtronic, Genzyme, SIMS Level 1, Kirwan Surgical, and Strichman Medical. He has applied for over 30 patent applications and has been granted over 20 US patents to date. He is the author of Mantra Leadership - Don't Become the Emperor with No Clothes! He is a graduate of Northeastern University and ITT Technical Institute. Dana plans to become an independent Consultant and Educator in calendar year 2016 offering expertise in Innovation Leadership. To learn more about the author or inquire about his services, please visit his website www.mantraleadership.com or he can be contacted by email at dana@mantraleadership.com