In the tone of a clear (and critical) conversation, Daniele Bianchi presents the most important information to guide the consumer to resist the "gotchas", explicit and implicit, in the presentation of packaged foods. The book is written about the European market, but it is perfectly useful in showing how the food industry in general circumvents regulations to suit its interests, without committing to the truth that should be in the labeling.

The author, an expert in food law, advisor to a European institution, lecturer at several European universities, member of prestigious academies of agriculture and food, is above all a simple consumer faced like you with the chore of shopping and the headache of making the right choices for his health and that of his loved ones.