Covers new media opportunities and targeted at both self-published and traditionally-published authors. All authors want to sell as many copies of their books as possible. They also want to raise their literary profile as high as possible. There are more new routes to publication and also for sales and marketing than ever before. But where does the author start in such a competitive market? This book sets out clearly the promotional tools available and advises which paths are likely to sell the highest number of copies and which will help to establish the writer's name as a published author. It takes careful planning and know-how, but there is nobody better to promote a book than its author. The opportunities are out there and this guide will provide the information required for an author to maximise their chance of success.

Darin Jewel is the Managing Director of The Inspire Group Literary Agency. Previously, he was the CEO of an Internet site based on biographies and lead marketing and PR consultant to the chairman of a major international trading group. Born in the USA, Darin settled in the UK in the early 1990s.