* Walks readers through the process of creating a basic Web sitefrom scratch using HMTL, the basis for billions of Web pages, andthen jazzing it up with advanced techniques from the author'saward-winning sites* This updated edition features new material that shows readershow to attract visitors to a site and keep them there, includingnew JavaScript examples and coverage of cascading style sheets andXHTML, technologies that make building successful Web sites eveneasier* Also features exciting new tips and tricks for beginning andadvanced users, as well as more expanded examples and samples forusers to incorporate in their own sites* The book moves from basic design and deployment to advancedpage layout strategies, showing how to spice up new or existingsites with sound, video, and animation

Thinking of launching a Web site or an e-business? Want to jazz up the site you already have? This book is jammed with secrets that entice Web wanderers to stop at your site and return again. You’ll find out how to create a basic Web page, enhance it using CSS and JavaScript™, morph it into a complete multipage site, add forms, video, and animation, and get a top ranking from leading search engines. Here’s the perfect mix of technology and creativity–the cool stuff you want to do, plus a thorough understanding of the tools that let you do it.

• Use Cascading Style Sheets (CSS) to maintain consistent formatting for a slick, professional look
• Improve the quality of your site with XHTML, the next generation of markup language
• Jazz up your site with appropriate use of color, graphics, animation, and sound
• Discover how to improve your site design to make it more user friendly
• Write your pages to make them search engine friendly and improve your ranking automatically
• Check out all the examples and much more at the author's Web site: www.intuitive.com/coolsites/

• Walks readers through the process of creating a basic Web site from scratch using HMTL, the basis for billions of Web pages, and then jazzing it up with advanced techniques from the author's award-winning sites
• This updated edition features new material that shows readers how to attract visitors to a site and keep them there, including new JavaScript examples and coverage of cascading style sheets and XHTML, technologies that make building successful Web sites even easier
• Also features exciting new tips and tricks for beginning and advanced users, as well as more expanded examples and samples for users to incorporate in their own sites
• The book moves from basic design and deployment to advanced page layout strategies, showing how to spice up new or existing sites with sound, video, and animation

Acknowledgments.

Part I: Building a Wicked Cool Web Page.

Chapter 1: So What’s All This Web Jazz?

Chapter 2: Building Your First Web Page: HTML Basics.

Chapter 3: Presenting Text Attractively.

Chapter 4: Moving into the 21st Century with Cascading Style Sheets.

Chapter 5: Lists and Special Characters.

Chapter 6: Putting the Web in World Wide Web: Adding Pointers and Links.

Chapter 7: From Dull to Cool by Adding Graphics.

Part II: Rockin’ Page Design Strategies.

Chapter 8: Tables and Frames.

Chapter 9: Forms, User Input, and the Common Gateway Interface.

Chapter 10: Advanced Form Design.

Chapter 11: Activating Your Pages with JavaScript.

Chapter 12: Advanced Cascading Style Sheets.

Chapter 13: Site Development with Weblogs.

Part III: Expanding Your Page into a Web Site.

Chapter 14: Web Sites versus Web Pages.

Chapter 15: Thinking about Your Visitors and Your Site’s Usability.

Chapter 16: Validating Your Pages and Style Sheets.

Chapter 17: Building Traffic and Being Found.

Closing Thoughts.

Appendix A: Step-by-Step Web Site Planning Guide.

Appendix B: Finding a Home for Your Web Site.

Index.