David Gardner and Tom Gardner are the founders of The Motley Fool (www.fool.com), the world's most popular on-line financial site. They reach an audience of millions through their bestselling books, a syndicated newspaper column, and a national radio show. They live in Alexandria, Virginia, where Fool Global HQ is based.
Autorentext
David Gardner learned from his father how to invest, and with his brother, Tom, started The Motley Fool in 1993 with a mission to educate, amuse, and enrich. Today, the Fool works to empower individual investors, reaching millions every month through its website, premium services, podcasts, radio show, newspaper column, and more. With Tom they have coauthored several books, including You Have More Than You Think, Rule Breakers, Rule Makers, and The Motley Fool Investment Guide for Teens.
Zusammenfassung
THE NEW YORK TIMES BESTSELLERFrom the bestselling authors of The Motley Fool Investment Guide and its successful, savvy prequel, The Motley Fool's You Have More Than You Think, here's an engaging, humorous, and practical stock-picking guide, packed with Foolish insights, that caps off this invaluable personal finance trilogy from David and Tom Gardner.The Motley Fool's Rule Breakers, Rule Makers presents the sophisticated, yet easy-to-understand stock-picking methods that have kept the Motley Fool portfolio beating the Standard & Poor's averages by more than 30 percent. The key is investing in small start-up companies that have historically offered the greatest investment returns (the "e;rule breakers"e;) as well as huge companies that maintain legal monopolies in their fields (the "e;rule makers"e;). The Gardner brothers explain* How to identify the best investments in today's public markets: the rule breakers and the rule makers* The definition of a "e;tweener"e; -- a maturing rule breaker -- and how to detect the Tweener Death Rattle* When to buy and when to sell, and how to manage your portfolio on a regular basisIn their first two books, the Fools got you started in investing and freed you from the fees and worries that Wall Street's Wise Men have been imposing on investors for decades. Now, by sharing their methods for picking rule breakers and rule makers, they guide you through a stock market that has seen company valuations soar to unprecedented heights and that promises to continue providing roller-coaster thrills. The Motley Fools are the ultimate companions to bring along for a safe, fun, and profitable ride.
Inhalt
Contents
A Note from the Gardners
Foreword: O, for a Muse of Fire
Introduction: Breaking, and Then Making, Rules
Part I: Rule Breakers
1. Rule Breakers Introduction: Evolution
2. First to a New World
3. Anatomy of Melancholy
4. Sir Isaac and the Land of Mo
5. Aubrey at the Helm
6. The Artistry of Campbell's Soup Cans
7. Percentages, Not Points!
8. Rule Breakers Summary
Part II: Tweeners
9. The Death Rattle or the Crown?
Part III: Rule Makers
10. Rule Makers Introduction: Authority
11. The Names We Call Our Own
12. A Measure of Excellence
13. Ascending the Throne
14. The Monopoly Board
15. The Last Word on Rule Makers (For Now)
16. Drink Me
Afterword: We Few, We Happy Few
Appendix: Ranking Rule Makers
Acknowledgments
Index