Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale.With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.

Vorwort
'David Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal rise' Observer

Autorentext

David Kirkpatrick



Klappentext

Shortlisted for the FT/Goldman Sachs Business Book of the Year Award

With over 500 million users and available in 70 languages Facebook is one of the fastest growing companies in history.

But how did a nineteen-year-old Harvard student develop a company that has not only transformed the internet but changed the nature of how we communicate? David Kirkpatrick tells us how Facebook was created, why it has flourished and where it is going next. He chronicles its successes and missteps and gives readers the most complete assessment so far of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent.

'A well-reported account of the first six years of one of the most important companies on earth' -Financial Times

'Leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power. You come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity' - Scotsman



Zusammenfassung
In September 2003, James 'Ash' Ashcroft, a former British Infantry Captain, arrived in Iraq as a 'gun for hire'. It was the beginning of an 18-month journey into blood and chaos.In this action-packed page-turner, Ashcroft reveals the dangers of his adrenalin-fuelled life as a security contractor in Baghdad, where private soldiers outnumber non-US Coalition forces in a war that is slowly being privatised. From blow-by-blow accounts of days under mortar bombardment to revelations about life operating deep within the Iraqi community, Ashcroft shares the real, unsanitised story of the war in Iraq - and its aftermath - direct from the front line.
Titel
The Facebook Effect
Untertitel
The Real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company
EAN
9780753547731
ISBN
978-0-7535-4773-1
Format
E-Book (epub)
Herausgeber
Veröffentlichung
26.06.2012
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
0.87 MB
Anzahl Seiten
384
Jahr
2012
Untertitel
Englisch
Features
Unterstützte Lesegerätegruppen: PC/MAC/eReader/Tablet