The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out:- How to turn your hobby into a small business- Where to sell your products, both on and offline- How to price your products- How to develop a unique and recognisable brand- Where to start with visual merchandising- How to use social media to market your businessThis book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way. Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!
Titel
Crafting a Successful Small Business
Untertitel
Making, marketing and merchandising
Autor
EAN
9781908003430
ISBN
978-1-908003-43-0
Format
E-Book (epub)
Hersteller
Herausgeber
Genre
Veröffentlichung
30.07.2012
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
3.7 MB
Anzahl Seiten
160
Jahr
2012
Untertitel
Englisch
Unerwartete Verzögerung
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