This is an exciting and innovative core textbook that focuses on the micro-level analysis of TM as a dynamic capability. Now in its second edition and fully updated throughout, it systematically addresses the major tools and techniques needed for businesses to successfully conduct TM activities. Arguing that there is no single best way to manage technology in a company and there is no mechanistic route to success, this accessible handbook provides a wealth of resources designed to increase the dynamic capability of an organisation.
Written by a highly experienced team of authors from the Universities of Sabanci and Cambridge, Technology Management is the perfect companion for undergraduate and postgraduate students on a variety of business, management and engineering degree courses. It is also suitable for practitioners seeking to progress their professional development and industry knowledge.
Autorentext
Dilek Cetindamar is Professor in the Faculty of Management at Sabanci University, Turkey.
Inhalt
1. Introduction: a framework for understanding TM activities and tools
PART I: TECHNOLOGY MANAGEMENT ACTIVITIES
2. Acquisition
3. Exploitation
4. Identification
5. Learning
6. Protection
7. Selection
PART II: TECHNOLOGY MANAGEMENT TOOLS
8. Patent Analysis
9. Portfolio Management
10. Roadmapping
11. S-Curve
12. Stage-gate
13. Value Analysis/Value Innovation
14. Conclusion: Managing Technology and the Challenges Ahead Linking TM Activities with TM tools.