Get your way - the smart way.

Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot's Guide® to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication, body language, and psychology, readers can use persuasion to do good things like convince kids to eat their veggies, women to get annual mammograms, and couples to communicate without arguing.

- A practical book based on sound academics to help communications and psychology majors as well as businesspeople, salespeople, performers, teachers, and parents

- Tips and tactics for writers and public speakers

Steve Booth-Butterfield, Ed.D