In this follow-up to the first volume of Everyday Analysis articles, Why are Animals Funny?, the EDA Collective tracks through an ABC of modern phenomena ordered by analytic theme, widely ranging from Advertising to Language, Sport to Education, Film and TV to Work and Play, and Politics to Comic Universes. Punctuating these phenomenal pieces are illustrations from a range of artists and cartoonists, including Martin Rowson of the London Guardian.

Everyday Analysis (EDA Collective) is a group of writers, mostly in Manchester, in the UK, who have been posting short articles on everyday events, phenomena, affairs, popular and avant garde culture, and anything else, online, and have begun to amass quite a following in the blogosphere, in a relatively short time.