When we apply for a job, we are essentially trying to sell ourselves. If we understand the process of marketing, we can make that sale a lot easier. This requires a plan that includes a deep understanding of our target audiences, an understanding of our strengths and weaknesses, an understanding of the benefits we can offer, and a knowledge of the 4 Ps, product, place, price and promotion.

Add to this, an ability to differentiate and position ourselves in the crowded marketplace and to use promotional tactics to rise to the top of the applicant pool, we can get the job of our dreams. When we master these skills, we make the chore of getting a great job, the job we want, more a certainty than a hopeful wish.

This book will show you how to network better, how to create an effective email pitch, write a powerful resume and cover letter, and how to persuade recruiters that you offer the most value to satisfy their needs. This book will make you a pro at marketing yourself!

Ed Barr has taught thousands of people over a 25-year career at Carnegie Mellon University (CMU) in Pittsburgh, PA, USA, where he currently teaches and coaches computational finance majors to communicate better when they take jobs on Wall Street.

Before beginning his career at CMU, he served as a marketing executive in both for-profit and not-for-profit companies for over 20 years, including chief marketing officer at iCarnegie, a CMU for-profit. As a marketing professional, he conducted business in Brazil, Colombia, China, India and the US.

He has taught in China, India, Amsterdam, London, Kazakhstan, Mexico and Panama. He has taught corporate executives and staff at Cognizant, an IT service company with over 200,000 employees and Cinepolis of Mexico. He has also taught professional writing, business communication, marketing, negotiation, and strategy.

Certifications in project management are like birthdays: everybody has one. You need something more to distinguish yourself in this profession.

This book is a practical guide for project and program managers who want to increase their skills by incorporating relevant theory, formulas, and tools from Master of Business Administration (MBA) curriculum. The book provides an overview of core classes taught in most MBA programs, but in a way that makes the material practical for project practitioners.

Readers will learn new tools to improve critical decision making, formulas and techniques for making recommendations to leadership, and an assortment of theories and techniques for up leveling their project management skills. The book concludes with a fresh and honest look at whether the reader would benefit from pursuing and MBA themselves.