This readable and concise research-based book discusses seven simple rules that will help businesses and individuals improve their customer satisfaction and workplace environments - and make the world a little better and more pleasant.

Edward C. Brewer is Professor of Communication Studies and directs the Communication Studies Online program at Appalachian State University. His research includes over 20 peer-reviewed articles and book chapters. He has also authored or co-authored three books.

Terence L. Holmes is Professor of Marketing at Murray State University and chairs the Graduate Business Curriculum Committee. He has published peer-reviewed articles and cases in journals and textbooks. Prior to his academic career, he was a corporate trainer and co-owned a private vocational school.

Dedication

Acknowledgements

Preface

Introduction

1. Come to Class Prepared

2. Complete Assignments Neatly and On Time

3. Pay Attention

4. Show Respect

5. Be Courteous and Kind

6. Follow Directions

7. Always Do Your Best

Appendix

Credits

Index