Beer and Society: How We Make Beer and Beer Makes Us takes readers on a lively journey through the social, cultural, and economic dimensions of the modern beer world. This book illustrates that beer is far more than a beverage. As a finely-crafted cultural product, beer can be a part of our identity, a source of pleasure and camaraderie, an object of connoisseurship, and a livelihood for those who are behind the beer itself. Drawing on leading sociological and psychological perspectives, the authors argue that our enduring relationship with beer reflects the very roots of our society, including its collective values and norms, power structures, and persistent inequities based on race, gender, sexuality, and social class. Beer and Society explores beer as an embodiment of who we are and a force to energize social change.
Autorentext
By Eli Revelle Yano Wilson and Asa B. Stone
Klappentext
Beer and Society: How We Make Beer and Beer Makes Us takes readers on a lively journey through the social, cultural, and economic dimensions of the modern beer world. This book illustrates that beer is far more than a beverage. As a finely-crafted cultural product, beer can be a part of our identity, a source of pleasure and camaraderie, an object of connoisseurship, and a livelihood for those who are behind the beer itself. Drawing on leading sociological and psychological perspectives, the authors argue that our enduring relationship with beer reflects the very roots of our society, including its collective values and norms, power structures, and persistent inequities based on race, gender, sexuality, and social class. Beer and Society explores beer as an embodiment of who we are and a force to energize social change.
Inhalt
Table of Contents
Acknowledgments
Introduction: Exploring the Social World Through Beer
Chapter 1. Beer Psychology is Totally a Thing
Chapter 2. Who Drinks Beer-and Why
Chapter 3. The Social Organization of Beer: The Way Things Are Now
Chapter 4. The Business of Beer
Chapter 5. How Laws and Regulation are Everything
Chapter 6. Brewing Cultures
Conclusion: Towards a Deeper Appreciation of Beer and Society
Epilogue