"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."-I Love Typography
The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.
This revised edition includes forty-eight pages of new content with the latest information on:
• style sheets for print and the web
• the use of ornaments and captions
• lining and non-lining numerals
• the use of small caps and enlarged capitals
• mixing typefaces
• font formats and font licensing
Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations.
Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.
Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.
Autorentext
Ellen Lupton is one of America's preeminent design educators. Her books include DIY: Design It Yourself, Graphic Design: The New Basics (with Jennifer Cole Phillips), and several others. She is curator of contemporary design at Cooper-Hewitt, National Design Museum in New York, and director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore.
Klappentext
Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.