Zusammenfassung
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
Titel
New Perspectives in Luxury Branding
EAN
9781785608629
Format
E-Book (pdf)
Hersteller
Genre
Veröffentlichung
29.10.2015
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
4.1 MB
Unerwartete Verzögerung
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