Anyone can open an online curriculum store, but how many know how to do it effectively and in a way that maximizes earning potential? Based on years of experience, research, pitfalls, and triumphs, this essential guidebook supports the World Language teacher-author in navigating the exciting world of selling curriculum on an online platform.

Erin E. H. Austin is a National Board Certified French teacher in Colorado. She began her teaching career in Minnesota in 2002, and she holds a B.A. in both French and Art Education, an M.A. in Curriculum & Instruction, and graduate certificates in French Studies and Gifted, Creative & Talented Education. She was an NEA Foundation Global Fellow in 2018. She has been an active online curriculum seller since 2014.

Section 1: Opening Your Store 1. The Sky's the Limit: Defining What's Possible 2. Why Bother: Making the Case for Selling Curriculum 3. Why Me: Knowing Your Worth 4. To Pay or Not to Pay: Selecting a Status 5. Branding Yourself: Choosing the Right Store Name and Image 6. Shift Your Lens: Sorting What You Have and Don't Have (Yet) 7. Different People, Different Needs: Knowing Your Buyers 8. There is Only One You: Finding Your Niche 8. It's Starting to Get Real: Uploading Your Free Item 9. Get Organized: Setting Your Preliminary Categories 10. Legal Talk: Staying Lawsuit-Free Section 1: Homework Section 2: Filling Your Store 1. You Have More Than You Think: Creating Products 2. If You Upload It, It Will Sell: Using Best Practices 3. Customer Service Strategy #1: Playing Offense 4. Sales Strategy #1: Bundling Your Products 5. Sales Strategy #2: Hyperlinking Your Products 6. Sales Strategy #3: Creating Templates 7. Sales Strategy #4: Establishing Curb Appeal 8. Equity Matters: Integrating Social Justice into Our Work 9. It's a Big World: Capitalizing on Culture 10. Show Me the Money: Pricing Products Fairly 11. Make it Official: Uploading Your Products 12. Customer Service Strategy #2: Playing Defense 13. Data Collection: Tracking Your Progress Section 2: Homework Section 3: Growing a Successful Store 1. Opening Thoughts 2. Crystal Clear: Creating Your Terms of Use 3. Everyone Loves a Discount: Throwing Sales 4. Refine Your Entrepreneurial Skills: Creating a Product Line 5. The Pied Piper: Garnering Followers 6. Teamwork Makes the Dream Work: Working With a Partner 7. More Screen Time: Leveraging Social Media & Other Tech Options 8. Menu of Options: Considering Related Possibilities 9. April is Coming: Tackling Tax Time 10. Dream Big: Setting Two Types of Goals 11. Marie Kondo Your World: Staying Organized 12. Keep On Keepin' On: Finding Inspiration and Staying Motivated Section 3: Homework Final Thoughts