Sometimes best to conform. Sometimes best to run wild and free.

The choices you make determine the direction and quality of your life. Nope. No exaggeration.

The first part of the book shows how people use Skinner and Pavlov to control you, to make you conform.

Knowing how they do it destroys their power over you. That gives you the freedom to make choices benefiting you not them.

In the rest of the book you run wild and free. NO! NO! Best to conform.