Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties.
Understand donor dynamics and craft an institutional development plan
Explore essential marketing and solicitation techniques
Learn effective volunteer recruitment, retention, and management strategies
Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.
Autorentext
EUGENE R. TEMPEL is Founding Dean Emeritus of the Indiana University Lilly Family School of Philanthropy and a Professor of Philanthropic Studies.
TIMOTHY L. SEILER is the inaugural Rosso Fellow in Philanthropic Fundraising and Clinical Professor of Philanthropic Studies at the Lilly Family School of Philanthropy.
DWIGHT F. BURLINGAME is Professor of Philanthropic Studies and holds the Glenn Family Chair in Philanthropy at the Indiana University Lilly Family School of Philanthropy.
All three editors are recipients of the Henry A. Rosso Medal for Lifetime Achievement in Ethical Fundraising.
Zusammenfassung
Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession.
Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties.
- Understand donor dynamics and craft an institutional development plan
- Explore essential marketing and solicitation techniques
- Learn effective volunteer recruitment, retention, and management strategies
Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.
Leseprobe
AUTHOR BIOS
Eva E. Aldrich , M.A., CFRE, is President and CEO of CFRE International, the globally acknowledged voluntary certification for fundraising professionals. Prior to joining CFRE International, Aldrich was Associate Director of Public Service and The Fund Raising School at the Indiana University Lilly Family School of Philanthropy. Before that, she was a member of the consulting team at Johnson Grossnickle & Associates, a firm committed to strengthening the field of philanthropy and to empowering nonprofit organizations to make the world a better place. Aldrich has been widely published in fundraising journals and is one of the editors of Achieving Excellence in Fundraising , 3rd Edition. She serves on the Advisory Committee of the Nonprofit Leadership Studies Program at Murray State University and is a doctoral candidate in Philanthropic Studies at Indiana University.
Lehn Benjamin is an Associate Professor of Philanthropic Studies. Her research examines how nonprofit organizations challenge and reinforce the marginalization of poor communities and the consequences for democratic citizenship. She has focused specifically on how performance and accountability requirements of funders shape the work of nonprofits. Her recent research seeks to shed light on these questions by looking at the daily work of frontline staff and the experience of the people they serve. Prior to joining the faculty at IU, she worked in South Africa during the democratic transition, on the Senate Banking Committee, Subcommittee for Housing and Urban Affairs, and for the U.S. Department of the Treasury's Community Development Financial Institutions Fund.
Melissa S. Brown helps charities turn knowledge into action. Consulting services include surveys, program evaluation, and background research. She staffs the Nonprofit Research Collaborative, which surveys charities to assess what works in fundraising. She teaches regularly for The Fund Raising School. As a volunteer, she serves the AFP Research Council, Association of Philanthropic Counsel, and Giving USA Advisory Council on Methodology. Before founding Melissa S. Brown & Associates in 2011, Melissa worked at the Indiana University Lilly Family School of Philanthropy, including 10 years as managing editor of Giving USA . She studied at Reed College and the University of Pennsylvania.
Aaron Conley is a practitioner and scholar of philanthropy, fundraising and volunteerism. He earned an Ed.D. in higher education and philanthropic studies from Indiana University. He is now a faculty member of The Fund Raising School, teaching the course on campaigns. Dr. Conley's professional experience extends nearly 25 years. He has served as vice chancellor for advancement at the University of Colorado where he oversaw all academic and athletic fundraising, parent giving and the CU Alumni Association. He also served as vice president for development and alumni relations at the University of Texas at Dallas where he led that institution's first comprehensive campaign. He has also held advancement roles with the University of Pittsburgh, Florida State University and Purdue University.
Elizabeth J. Dale is an assistant professor in the Master of Nonprofit Leadership Program at Seattle University and a Ph.D. candidate in Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy. Her research focuses on the philant…