What is sociology? How do you 'do' sociology?Starting sociology can be daunting. This bestselling short introduction takes the reader on a quest towards a sociological understanding of the world we live in. Using contemporary examples, The Sociological Quest asks what is distinctive about the way sociologists view society. Evan Willis shows that they are concerned with the relationship between the individual and society, and that a sociological analysis involves an approach which is historical, cultural, structural and critical.This fifth edition has been thoroughly revised and incorporates new examples on technology, terrorism, climate change and consumer behaviour. It remains essential preliminary reading for new students of sociology.