The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Autorentext
FLORIAN KOHLBACHER is a Research Fellow at the German Institute for Japanese Studies in Tokyo. Before, he was a Visiting Researcher at Hitotsubashi University, Tokyo, for two years, during which he conducted the research that led to this book.
Inhalt
Foreword; Ikujiro Nonaka Preface Introduction Aims of the Book and Research Questions Theoretical Framework: The Knowledge-Based View of the Firm Knowledge-Based Management and Organizational Learning in Marketing The Case Studies Knowledge-Based Marketing: Results and Conclusion Afterword; Charles M. Savage Appendix: Research Methodology and Empirical Research
Titel
International Marketing in the Network Economy
Untertitel
A Knowledge-Based Approach
Autor
EAN
9780230288362
ISBN
978-0-230-28836-2
Format
E-Book (pdf)
Hersteller
Herausgeber
Genre
Veröffentlichung
23.10.2007
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
20.13 MB
Anzahl Seiten
254
Jahr
2007
Untertitel
Englisch
Unerwartete Verzögerung
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