This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.

Dr Fiona Moore is Senior Lecturer at the Kingston University Business School at Kingston University, UK.

Chapter 1 Introduction; Chapter 2 Transnational Culture's Consequences: Theorising the Global and the Local; Chapter 3 Community, Interrupted: The German Businesspeople of London; Chapter 4 A Financial Utopia: The "Global City" of London; Chapter 5 Branch Mentality: Change and Self-Presentation in a German MNC; Chapter 6 "Mobile Phone Wars": Language and Communication in the MNC; Chapter 7 Global Culture Revisited: The Transnational Capitalist Society; Chapter 8 Conclusion: Defining Transnational Business Cultures;