Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager's Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.



Inhalt
Product Management Concepts.- Who's Driving Your Company?.- Product Management Team.- Product Definition Team.- Crafting Market Requirements.- Concept of Marketing.- Value-Marketing Model.- Extending Product Life Cycle Stages.- Product Management Glossary.- Product Manager's Toolkit.- PMTK Introduction.- PMTK Models.- PMTK Templates.
Titel
The Product Manager's Toolkit
Untertitel
Methodologies, Processes and Tasks in High-Tech Product Management
EAN
9783642045080
ISBN
978-3-642-04508-0
Format
E-Book (pdf)
Herausgeber
Veröffentlichung
15.04.2010
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
3.55 MB
Anzahl Seiten
378
Jahr
2010
Untertitel
Englisch