The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi

Contents: Preface. Introduction. What Is Evolutionary Psychology? Consumer Research Domain-General Proximate-Level Theorizing. Consumption Darwinian Modules. Advertising Content and Media Effects Mirrors of Human Nature. Darwinian Roots of Cultural Products. Darwinian Roots of Darkside Consumption. Benefits of Darwinizing Consumer Research. Concluding Remarks.