This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.
Autorentext
George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA.
Norm O'Reilly is Professor of Sport Management and the Director of the International Institute for Sport Business & Leadership, Lang School of Business & Economics, University of Guelph, Canada.
Antonio Dávila is Professor of Entrepreneurship and Accounting and Control at IESE Business School, University of Navarra, Spain.
Inhalt
Part I: Introduction to Sports Business Management
1. Decision Making: A Structured Approach
2. The World of Sports and its Business Ecosystem
3. Global Sporting Bodies, Federations, and Associations
Part II: Stakeholders
4. Leagues
5. Professional Athletes and Players' Associations/Unions
6. Clubs, Management, and Valuation
7. Club Player-Side Decision Making
8. Esports
9. College Sports I: Overview and NCAA Decision Making
10. College Sports II: Conference and College Level Decision-Making
Part III: Applications
11. Building Sports Engagement
12. Sport Marketing
13. Sports Sponsorship I: Strategy
14. Sport Sponsorship II: Activation, Evaluation & Servicing
15. Athlete Sponsorship, Endorsement, and Branding
16. Sporting Events and Mega-Events
17. Ticket Pricing and Venue-Related Revenue Streams
18. Building New Venues and Venue Management
19. Sports Gambling and Fantasy Sports
20. Sports Content Distribution: Broadcasting, Cable and OTT's
21. Networks and Sport Content
22. Crisis Management