Advertising as Communication - Gillian Dyer

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E-Book (pdf) Advertising as Communication von Gillian Dyer

Advertising as Communication Gillian Dyer E-Books Englisch

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Titel

Advertising as Communication

Autor

Gillian Dyer

EAN

9780203158340

ISBN

978-0-203-15834-0

Format

E-Book (pdf)

Hersteller

Taylor and Francis