The book is organised into three parts:
1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material.
2. Write: Shows you how to articulate your ideas into effective communication.
3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile.
Key features:
- Shows you how to go from expert to influential thought leader
- Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm.
- Explains techniques used by politicians, public figures and the CEOs of our biggest companies.
Grant Butler is managing director of Editor Group, Australia's leading corporate writing firm. Before founding Editor Group, Grant was a senior journalist with The Australian Financial Review and held PR and lobbying roles in Australia and the United Kingdom.
Autorentext
Grant Butler is managing director of Editor Group, Australia's leading corporate writing firm. Before founding Editor Group, Grant was a senior journalist with The Australian Financial Review and held PR and lobbying roles in Australia and the United Kingdom.
Klappentext
Thought leaders communicate their valuable knowledge and cutting-edge thinking to inspire others and help them to solve problems or uncover opportunities.
Mastering the art of writing thought leadership material is a powerful way for individuals and businesses to demonstrate expertise, build reputations, create trust, start conversations, forge relationships and win influence with target audiences.
Think Write Grow provides fascinating insights into how thought leaders capture their brilliant ideas in words, and how you can do the same. You will learn:
- how to make the leap from expert to thought leader
- the characteristics of successful thought leaders, and how to find your 'sweet spot' in crowded markets
- proven techniques for writing high-impact material, including blog posts, books, opinion articles, reports, speeches and video scripts
- how to use thought leadership to grow your business and profile.
Thought leadership is brought to life through interviews with global leaders in fields as diverse as science, law, information technology and design, and by showing the techniques used by great communicators, from Barack Obama and Boris Johnson to Tim Flannery, Paul Krugman and Nouriel Roubini.
Inhalt
About the author vii
Acknowledgements ix
Introduction xi
PART 1: THINK
1 What is thought leadership? 3
2 What is thought leadership marketing? 9
3 Who are thought leaders? 15
4 Finding your sweet spot 33
5 Types of thought leadership material 41
PART 2: WRITE
6 Preparing to write 61
7 Writing to capture, convince and close 75
8 Writing: words, flow and storytelling 95
9 Editing and revisions 119
PART 3: GROW
10 The benefits of thought leadership 129
11 Your investment 141
12 Strategy and promotion 147
Conclusion 162
Appendices 163
Index 170
Notes 175