An accessible introduction to sustainable investing for investors Can investors do well financially and do good for the world? Should they try? A common assumption about investors is that they don't care who wins as long as they're making money. For some investors, this mindset still rings true. Yet, many investors today want to make money and do good. Sustainable investing has gained considerable momentum in the last few decades. It delivers value by balancing traditional investing with environmental, social, and governance-related (ESG) insights to improve long-term outcomes. Sustainable Investing: What Everyone Needs to Know ® demystifies sustainable investing for investors. Using a user-friendly question-and-answer format and insights from noted investment professionals, this book explores some of sustainable investing's most critical questions in a clear and concise manner. The book explains how this approach involves investing in sustainable companies or funds and can include any investment approach that considers ESG criteria when selecting and managing investments. It demystifies sustainable investing specifically for average investors and examines whether such investments have a place in their portfolios. By covering everything from the changing investment landscape and the roles of social and religious values in finance to how to build a portfolio with purpose, H. Kent Baker, Hunter M. Holzhauer, and John R. Nofsinger provide an essential introduction to sustainable investing.

H. Kent Baker is University Professor of Finance in the Kogod School of Business, American University. He is one of the most prolific authors in finance, with 40 books and over 200 peer-reviewed journal articles. He is also the editor of The H. Kent Baker Investments Series at Emerald Publishing. Professor Baker is internationally known for his work in behavioral finance, survey research, and dividend policy and has consulting experience with more than 100 organizations. He has received many research, teaching, and service awards, including the American University's Scholar/Teacher of the Year and Southern Finance Associations' 2019 Distinguished Scholar. Hunter M. Holzhauer is the Robert L. Maclellan and UC Foundation Associate Professor of Finance in the Rollins College of Business at the University of Tennessee at Chattanooga. Professor Holzhauer is an award-winning professor in research, teaching, and service. Since 2013, he has authored seven book chapters and published 16 peer-reviewed articles primarily focused on socially responsible investing, behavioral finance, and alternative investments. Professor Holzhauer is also the creator and Director of the prestigious Student Managed Investment Learning Experience (SMILE) Fund and the faculty advisor for multiple award-winning student investment teams. John R. Nofsinger is Professor of Finance and Dean of the College of Business and Public Policy at the University of Alaska Anchorage. He is an award-winning author who has written 15 finance trade books, textbooks, and scholarly books and published 73 articles in academic and practitioner journals. Professor Nofsinger is widely known in behavioral finance, socially responsible investing, and the biology of finance.

An accessible introduction to sustainable investing for investors Can investors do well financially and do good for the world? Should they try? A common assumption about investors is that they don't care who wins as long as they're making money. For some investors, this mindset still rings true. Yet, many investors today want to make money and do good. Sustainable investing has gained considerable momentum in the last few decades. It delivers value by balancing traditional investing with environmental, social, and governance-related (ESG) insights to improve long-term outcomes. Sustainable Investing: What Everyone Needs to Know ® demystifies sustainable investing for investors. Using a user-friendly question-and-answer format and insights from noted investment professionals, this book explores some of sustainable investing's most critical questions in a clear and concise manner. The book explains how this approach involves investing in sustainable companies or funds and can include any investment approach that considers ESG criteria when selecting and managing investments. It demystifies sustainable investing specifically for average investors and examines whether such investments have a place in their portfolios. By covering everything from the changing investment landscape and the roles of social and religious values in finance to how to build a portfolio with purpose, H. Kent Baker, Hunter M. Holzhauer, and John R. Nofsinger provide an essential introduction to sustainable investing.

Who Are the Authors? Why Did We Write This Book? Whom Do We Want to Thank? What is the Book About? Introduction Chapter One: The Changing Investment Landscape: The Past, Present, and Future 1.1. What are the earliest origins of socially responsible investing (SRI) and corporate social responsibility (CSR)? 1.2. Who were the first drivers of SRI and CSR, and how did their efforts help establish the ways social responsibility activists affect corporate behavior? 1.3. What is screening, and why is it important? 1.4. What are the most critical milestones in the 20th century for SRI? 1.5. How did these earlier milestones in the 20th-century help establish how SRI activists could affect corporate behavior? 1.6. Who created the first modern SRI index? 1.7. How did environmental, social, and governance (ESG) criteria become the three primary social responsibility factors? 1.8. What are other vital issues in the 21st century for SRI and CSR besides ESG criteria? 1.9. What are the main ways that investors can participate in SRI and SDG efforts? 1.10. What are the similarities and differences between sustainable investing and green investing? 1.11. What are the similarities and differences between impact investing and community investing? 1.12. How have risk tolerances and investment preferences changed from a generational perspective? 1.13. What impact are Millennials and progressive politics making on sustainable investing? 1.14. What are the conservative politics of sustainable investing in terms of advocacy agenda? 1.15. What is the divide between progressive and conservative investors? 1.16. What trends are likely to drive the future of the sustainable investing industry? Takeaways Chapter Two: Corporate Social Responsibility: Delivering Both Profit and Purpose 2.1. What's corporate social responsibility? 2.2. What's business ethics? 2.3. Who are a firm's stakeholders? 2.4. How can a firm demonstrate its social responsibility? 2.5. How can firms be environmentally sustainable? 2.6. How do firms demonstrate social responsibility to society? 2.7. What firm governance characteristics are responsible? 2.8. How can firms exhibit social responsibility to employees? 2.9. How can a firm be socially responsible in some areas and not in others? 2.10. How does doing good differ from avoiding doing harm? 2.11. What is corporate philanthropy, and should firms be engaged in it? 2.12. How can firms become involved in community engagement? 2.13. How can investors determine whether a firm is socially responsible? 2.14. How are firms held accountable for CSR? 2.15. What is a non-governmental organization, and how does it interact with companies? 2.16. How can a firm have a social purpose and earn a profit? 2.17. How is CSR viewed around the world? 2.18. What companies are known as leaders in CSR? 2.19. What online resources are available for researching socially responsible firms? Takeaways Chapter Three: Social and R…