How to Work the Film & TV Markets takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry's trade shows - the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success within the mainstream, business-to-business circuit but learn how to select, apply and scale prudent, proven principles to drive your own Do-It-Yourself/Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.
Heather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive - and fun!
This creative guide offers:
- An in-depth survey of the most significant film, TV and digital content trade shows around the world;
- An overview of the co-production market circuit that offers financing and development support to independent producers;
- An outline of the market-like festivals and key awards shows;
- A breakdown of who's who at all these events - and how to network with them;
- Hot Tips on how to prepare for, execute and follow up on these prime opportunities;
- Low-budget key art samples and game plans;
- A social media speed tour with a wealth of audience engagement ideas.
Visit the book's space on www.HeatherHale.com for additional resources and up-to-date information on all these events.
Autorentext
Heather Hale is a film and TV director, producer and screenwriter of original programming, including the indie comedy Rolling Romance (2018), the thriller Absolute Killers (2011), the Lifetime Original Movie The Courage to Love (2000), as well as several award-winning syndicated series and two Emmy-winning PBS series. She was the Independent Film and Television Alliance's Industry Liaison for the 2013 American Film Market as well as the Vice President of Event Programming for the National Association of Television Program Executives, where she helped design and launch the TV Producers' Boot Camp. She often serves as NATPE's official pitch prep consultant, preparing producers to pitch to financiers and distribution executives. Heather speaks and consults around the world, customizing retreats and workshops and is always writing, producing, directing and raising funds for film and television projects.
Stay up-to-date with Heather and Heather Hale Productions at www.HeatherHale.com
Zusammenfassung
How to Work the Film & TV Markets takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry's trade shows - the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success within the mainstream, business-to-business circuit but learn how to select, apply and scale prudent, proven principles to drive your own Do-It-Yourself/Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.Heather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive - and fun! This creative guide offers:An in-depth survey of the most significant film, TV and digital content trade shows around the world;An overview of the co-production market circuit that offers financing and development support to independent producers;An outline of the market-like festivals and key awards shows;A breakdown of who's who at all these events - and how to network with them;Hot Tips on how to prepare for, execute and follow up on these prime opportunities;Low-budget key art samples and game plans;A social media speed tour with a wealth of audience engagement ideas.Visit the book's space on www.HeatherHale.com for additional resources and up-to-date information on all these events.
Inhalt
Introduction
This Guidebook = Orientation + Compendium + Almanac + "How-To" Manual
Who this Book Is For
The Goal of this Book
PART I THE MARKETS
Chapter 1 What Is a Market?
Market Establishing Shot
Exhibition Space
Screenings
Educational and Networking Opportunities
What's the Difference Between a Market and a Festival?
Confusion Abounds
Festivals Versus Markets
Should You Go to Either? Both? Why?
Aren't Film and Television Totally Different Industries?
You Might Be an Independent If . . .
PART II THE GLOBAL FILM INDUSTRY
Chapter 2 To Hollywood, Bollywood, Nollywood - and Beyond!
Hollywood
Bollywood
Nollywood
Hollywood's Oligopoly
The Big Six
The Mini Majors
Fierce Film Competition
Chapter 3 The Players on the Film Market Stage
Film Distributors
International (Film) Sales Agents (ISAs)
Aggregators
Producer's Representatives
Collection Agents
Exhibitors
Market Makers
THE FILM MARKETS
Chapter 4 Le Marché du Film (The Cannes Film Market)
International Profile
The Producers Workshop
The Producers Network
"Goes to Cannes" Works in Progress Screenings
Cannes Investors Club
The Village International
NEXT Pavilion
Marché Mixers
Doc Corner
Cinando
Chapter 5 The European Film Market (EFM)
Venues
Potsdamer Platz
First Timers
EFM Industry Debates
EFM Drama Series Days
American Independents in Berlin
Creative Europe Media (Media-stands.eu)
EFM Asia
LOLA at Berlinale
EFM Startups
Meet the Docs
Meet the Festivals
Chapter 6 The American Film Market (AFM)
AFM Conference Series
Roundtables
MyAFM
Exhibitors
The Film Catalogue
Buyers
The Independent Film & Television Alliance® (IFTA)
Don't Be a Lobby Lizard
Chapter 7 Regional Film Markets
Hong Kong FILMART
Hong Kong-Asia Film Financing Forum
Business of IP (BIP) Zone
Expo Hong Kong
Asian Film Market
Korean Blockbusters
Tokyo International Film Festival Content
Market (TIFFCOM)
Ventana Sur
London Screenings
PART III THE WORLDWIDE TELEVISION AND DIGITAL MEDIA BUSINESS
Chapter 8 Mise en Scène
The UK and the US
Germany
The BRIC Block
Brazil
Russia
India
China
Turkey
Africa
Chapter 9 The Studio Scene: LA Screenings, the Upfronts (and NewFronts)
The LA Screenings
The Upfronts
The NewFronts
Staggering Odds of Scripted TV
Chapter 10 The Players on the TV Market Stage
Distributors
Broad…