The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.

Discover:

• Simple steps to build your profile
• How to market and sell yourself with ease and confidence
• Techniques to make your clients come to you

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Heather Townsend helps professionals become the Go-To-Expert. She is the author of The FT Guide To Business Networking and a high profile member of the professional services industry. Heather has worked with over 300 partners, coached, trained and mentored over 2000 professionals at every level of the UK's most ambitious professional practices. Sheis a regular speaker and writerfor the trade press.

Jon Baker has 25 years experience of managing, training & coaching in business. He is an in demand speaker, social media and sales trainer (Jon is a member of the professional speaker's association). In the last 7 years he has coached hundreds of Business owners, helping to grow their firms by more than 63%. He has also had blue chip clients; including BP, Total, and Feel Good Drinks.

• Part 1: Determining what your thing is
• Chapter 1: Why do you want to become the Go-To-Expert?
• Chapter 2: What is going to be your thing?
• Part 2: Packaging your brand
• Chapter 3: How to make your services irresistible to clients
• Chapter 4: How to craft the right impression
• Chapter 5: How to use your content to reinforce your expertise
• Part 3: How to build your visibility and profile to generate high-quality, warm leads
• Chapter 6: Networking your way to success
• Chapter 7: Publishing your way to success
• Chapter 8: Speaking your way to success
• Chapter 9: Using PR to open doors
• Chapter 10: Successful seminar selling
• Part 4: Turning leads into clients
• Chapter 11: Managing your sales pipeline
• Chapter 12: Honing your selling skills
• Part 5: The business of your brand
• Chapter 13: Curing the growing pains
• Chapter 14: How to build your team
• Chapter 15: How to keep your knowledge fresh
• Chapter 16: Building your plan and making it happen
• Index