Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts

Preface; Market-led planning and the strategic marketing process; External analysis; Internal analysis; Auditing tools; Financial analysis and techniques for developing a view of the future; Strategic intent; Creating strategic advantage; Developing a specific competitive position; Implementation and control; Appendices - Guidance on examination preparation; Answers and debriefings; Curriculum information and reading list; Index.