In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

Helen N. Rothberg

Part 1 Part 1: Knowledge Meets Intelligence; Chapter 1 Generating Competitive Capital; Chapter 2 Turning Knowledge into Active Intelligence; Chapter 3 It's a Risky Business; Part 2 Part 2: Strategy for Shifting Knowledge to Intelligence; Chapter 4 Determining an SPF: National Considerations; Chapter 5 Determining an SPF: Industry Considerations; Chapter 6 Determining an SPF: Organizational Considerations; Part 3 Part 3: Knowledge to Intelligence Across the Enterprise; Chapter 7 Intelligence Across the Enterprise; Chapter 8 Intelligence Across the Value Chain: Upstream; Chapter 9 Intelligence Across the Value Chain: Downstream; Part 4 Part 4: A Blueprint for Shifting from Knowledge to Intelligence; Chapter 10 Installing the Intelligence Program: Structure; Chapter 11 Installing the Intelligence Program: Culture; Chapter 12 Ethics of Intelligence: Keeping Your Hands Clean, Joanne Gavin, Marist College;