Focus Group Research Handbook - Holly Edmunds

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E-Book (pdf) Focus Group Research Handbook von Holly Edmunds

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The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.

Titel

Focus Group Research Handbook

Autor

Holly Edmunds

EAN

9780071394536

ISBN

978-0-07-139453-6

Format

E-Book (pdf)

Hersteller

McGraw-Hill