It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China.
Authored by an academic expert on China, this new, completely revised edition of Chinese Business offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies.
Chinese Business, Second Edition, can be used as a textbook for undergraduates and postgraduates at business schools and as a useful reference for researchers, senior executives, consultants and government officials involved in Chinese business.
Autorentext
Hong Liu is Founding Director of the China Business Centre at Manchester Business School, University of Manchester, UK.
Zusammenfassung
Anyone who has ever gone for a run, jog or even a walk knows that uplifting, happy feeling they get at the end of their journey. Some call it the 'runner's high', others put it down to endorphins, here William Pullen teaches us focus that incredible energy to experience our emotions in motion.
In Run for Your Life, Pullen argues that we need a radical new approach to mindfulness - an approach which originates in the body itself. DRT offers just that. Whether the you are looking for strategies to cope with anxiety, anger, change, or decision-making, Run for Your Life offers carefully-tailored thought exercises (and talking therapies for pairs or groups) inspired by mindfulness and Cognitive Behavioural Therapy, specifically designed to be implemented whilst on a run or walk. The book is designed to offer space for you to reflect on your practice and see your progress as you run through life's ups and downs.
Offering practical steps to combine mental and physical wellbeing, Run for Your Life introduces DRT as a truly holistic approach to living, bringing the mind in perfect harmony with the body and combining the power of both in order to show how we might achieve our fullest potential.
Inhalt
1.The nature of Chinese business
2. History matters in Chinese business
3. Chinese philosophical systems and business implications
4. Ancient military classics and business implications
5. Strategy and marketing in China
6. Chinese innovation
7. Chinese Internet-based business
8. The war for talent
Epilogue