This book is based on extensive field research conducted by the investigators of Social Research Inc., interpreting the result of over 13,000 individuals. Members of TV audiences were studied to analyze their reactions to what TV offered them, in relation to their age, sex, social class, and personal characteristics.

Glick, Ira D.; Levy, Sidney J.; Warner, W. Lloyd; Lang, Kurt

Introduction to the AldineTransaction Edition, Preface, Part One INTRODUCTION, Part Two TELEVISION'S AUDIENCES, Part Three TELEVISION'S PROGRAMS AND PERFORMERS, Part Four TELEVISION'S COMMERCIALS, Appendix on Method, Acknowledgments, Index