In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye

1.Introduction Part 1: The Buyer as an Individual 2. The Expected Net Value (ENV) Framework 3. Advanced Purchaseandthe Separationof Purchaseand Consumption 4. Seven Strategies For Higher Revenues Part 2: Buyersin Aggregate 5. The Economicsof Pricingin Services 6. The Revenue Managementof Services 7. Strategic Pricingand Revenue Management: Four More Strategies For Higher Revenue 8. Conclusion