In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can behave like a multinational, as well as the secrets of conquering the high end of the market where quality is more important than price. Both informative and entertaining, filled with rich character studies, this book is essential reading for everyone wondering how to bring factories - and the jobs they provide - back to American shores.



Autorentext
Jack Ewing is European Economics Correspondent for The International New York Times, based in Frankfurt, Germany. He has spent more than 20 years covering German business and economics, including a decade at BusinessWeek magazine. He holds a master's degree in history from Trinity College, USA.

Inhalt
1. A Brief History of Made in Germany 2. Revival 3. The Seeds of Complacency 4. Renaissance 5. The Soul of the German Economy 6. Boldly Cautious 7. 'We're Never the Cheapest' 8. Mini Multinationals 9. Little Swabia and the Art of Global Manufacturing 10. Cars, Engineers, and the Internet 11. 'Azubis' and the Skills Pipeline 12. The Education of a German Manager 13. The Seeds of Complacency (II) 14. Lessons for the Rest of the World
Titel
Germany's Economic Renaissance
Untertitel
Lessons for the United States
EAN
9781137340542
ISBN
978-1-137-34054-2
Format
E-Book (pdf)
Veröffentlichung
09.04.2014
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
1.3 MB
Anzahl Seiten
185
Jahr
2014
Untertitel
Englisch