Why Fakes Are More Than Just False News. Fakes are no
longer just crude falsehoods circulating in the digital space.
They have evolved into complex tools of manipulation,
subtle, emotionally charged, and ideologically loaded. Their
forms are diverse: fake news, deepfakes, manipulated
studies, fake profiles, political propaganda, distorted
statistics, or artificially generated opinions by bots. Despite
their differences, they all share a common goal: to sow
confusion, undermine trust, and influence power structures.
In a world where information circulates globally, the
distinction between knowledge and understanding has
become a matter of survival. Knowledge alone is not
enough, it must be contextualized, reflected upon, and
questioned. Understanding means recognizing connections,
uncovering motives, and interpreting narratives. Anyone
who reduces fakes to simple factual errors underestimates
their true impact. They do not merely operate at the level of
information, but infiltrate deep into emotional and societal
frameworks.
Autorentext
Universities Innsbruck, Perugia, Salzburg.
Language sciences. Graduate interpreter, Master's degree.
Political sciences, Empirical system sciences, International relations, Communication sciences, Philosophy, Doctorate.
Postgraduate studies at various Institutes: Marketing, Advertising-PR- CI, Management-Controlling, Innovation & Development-Management. Licensed Business-Consultant.
High-school Teacher, Translator and Interpreter, journalism.
Manager at multinational corporations.
Management contracting in medium-sized companies.
Consulting and coaching in marketing, international management, and HR. Board member and director in several companies in Germany, Switzerland. Management in the field of certification of companies and organizations. Board member of the Foundation "Globility-Circle", Switzerland.
Guest lecturer at various universities and business schools. Author. Parallel-career as athlete.
Austrian Taekwondo Federation President,
High-tech collaborations for performance diagnostics/optimization in business and sports.