Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'.
Autorentext
Autorentext
J I Moore
Titel
Writers on Strategy and Strategic Management
Untertitel
Theory and Practice at Enterprise, Corporate, Business and Functional Levels
Autor
EAN
9780141941424
ISBN
978-0-14-194142-4
Format
E-Book (epub)
Hersteller
Herausgeber
Veröffentlichung
05.04.2001
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
5.01 MB
Anzahl Seiten
336
Jahr
2001
Untertitel
Englisch
Features
Unterstützte Lesegerätegruppen: PC/MAC/eReader/Tablet
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