Russell Brand's capacity to reinvent himself is remarkable. This book traces his career through comedy, to TV presenting; radio to Hollywood films. It identifies how his eclectic experience in entertainment both helped and hindered his high-profile move into political activism. It contains sections on the Sachsgate scandal, his controversial interview with Jeremy Paxman and his interview with aspiring Prime Minister Ed Miliband. Underpinning the book are interviews with leading activists and politicians and sophisticated readings of Brand's performances. It builds on the scholarly work of David Marshall, John Street, Oliver Driessens, Nahuel Ribke and others in the area of celebrity politics to develop an original analytic approach that blends the field theory of Pierre Bourdieu with the assemblage theory of Gilles Deleuze and Felix Guattari. This book is essential reading for anyone with an interest in the complex interaction between comedy, celebrity and politics.